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person:"Herrmann, Andreas"
~isPartOf:"Engineering online library"
~isPartOf:"wi wirtschaft"
~person:"Ahearne, Michael"
~person:"Belz, Christian"
~person:"Diller, Hermann"
~person:"Klein, Armin"
~person:"Kleinaltenkamp, Michael"
~person:"Opresnik, Marc Oliver"
~person:"Reece, Barry L."
~type_genre:"Bibliography included"
~type_genre:"Hochschulschrift"
~type_genre:"Lehrbuch"
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Search: subject_exact:"Marketing management"
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Marketing management
3
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Herrmann, Andreas
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Marketing-Management : Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Chernev, Alexander
; …
-
2023
-
16., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10013459247
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2
Marketing-Management : Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Opresnik, Marc Oliver
-
2017
-
15., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10011850131
Saved in:
3
Strategisches Business-to-Business-Marketing : mit 54 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
)
-
2002
-
2. Auflage
Persistent link: https://www.econbiz.de/10001684266
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