//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Herrmann, Andreas"
~isPartOf:"European Advertising Academy"
~isPartOf:"Gabler-Lehrbuch"
~isPartOf:"Journal of business economics : JBE"
~person:"Eisend, Martin"
~subject:"Brand image"
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing management"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Markenführung
Marketing management
7
Marketingmanagement
7
Theorie
3
Theory
3
Advertising
2
Corporate Social Responsibility
2
Deutschland
2
Germany
2
Markenimage
2
Market research
2
Marketing theory
2
Marketingtheorie
2
Marktforschung
2
Soziale Software
2
Werbung
2
Beziehungsmarketing
1
Branche
1
Brand management
1
Credibility
1
Economic sector
1
Forschung
1
Glaubwürdigkeit
1
Innovation management
1
Innovationsmanagement
1
Multivariate Analyse
1
Multivariate analysis
1
Product design
1
Product quality
1
Produktgestaltung
1
Produktqualität
1
Relationship marketing
1
Research
1
Sales promotion
1
Statistical method
1
Statistische Methode
1
Verkaufsförderung
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
German
2
Author
All
Herrmann, Andreas
Eisend, Martin
Huber, Frank
1
Peter, Sibylle
1
Published in...
All
European Advertising Academy
Gabler-Lehrbuch
Journal of business economics : JBE
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Zweiseitige Botschaften in der Marketingkommunikation : ein Überblick und Ausblick zu Theorie und Forschung
Eisend, Martin
- In:
Journal of business economics : JBE
78
(
2008
)
3
,
pp. 307-329
Persistent link: https://www.econbiz.de/10003649387
Saved in:
2
Ein Ansatz zur Steuerung der Markenstärke : Grundidee, Methodik und Implikationen
Huber, Frank
;
Herrmann, Andreas
;
Peter, Sibylle
- In:
Journal of business economics : JBE
73
(
2003
)
4
,
pp. 345-370
Persistent link: https://www.econbiz.de/10001752313
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->