//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Herrmann, Andreas"
~isPartOf:"European Advertising Academy"
~isPartOf:"Gabler-Lehrbuch"
~isPartOf:"Journal of business economics : JBE"
~person:"Eisend, Martin"
~subject:"Germany"
~subject:"Markenführung"
~subject:"Produktgestaltung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing management"
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Germany
Markenführung
Produktgestaltung
Marketing management
7
Marketingmanagement
7
Theorie
3
Theory
3
Advertising
2
Brand image
2
Corporate Social Responsibility
2
Deutschland
2
Markenimage
2
Market research
2
Marketing theory
2
Marketingtheorie
2
Marktforschung
2
Soziale Software
2
Werbung
2
Beziehungsmarketing
1
Branche
1
Brand management
1
Credibility
1
Economic sector
1
Forschung
1
Glaubwürdigkeit
1
Innovation management
1
Innovationsmanagement
1
Multivariate Analyse
1
Multivariate analysis
1
Product design
1
Product quality
1
Produktqualität
1
Relationship marketing
1
Research
1
Sales promotion
1
Statistical method
1
Statistische Methode
1
Verkaufsförderung
1
more ...
less ...
Type of publication
All
Article
3
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Collection of articles of several authors
1
Handbook
1
Handbuch
1
Lehrbuch
1
Sammelwerk
1
Textbook
1
more ...
less ...
Language
All
German
4
Author
All
Herrmann, Andreas
Eisend, Martin
Huber, Frank
2
Bauer, Hans H.
1
Brettel, Malte
1
Decker, Reinhold
1
Engelen, Andreas
1
Heinemann, Florian
1
Homburg, Christian
1
Kaas, Klaus Peter
1
Kuß, Alfred
1
Meffert, Heribert
1
Peter, Sibylle
1
Pradel, Marcus
1
Reinitzhuber, Karl
1
Röhle, Matthias
1
Schulte, Thorsten
1
Tomczak, Torsten
1
Uhlmann, Bernd
1
Wagner, Udo
1
more ...
less ...
Published in...
All
European Advertising Academy
Gabler-Lehrbuch
Journal of business economics : JBE
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Neue betriebswirtschaftliche Forschung : Nbf
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Ein Ansatz zur Steuerung der Markenstärke : Grundidee, Methodik und Implikationen
Huber, Frank
;
Herrmann, Andreas
;
Peter, Sibylle
- In:
Journal of business economics : JBE
73
(
2003
)
4
,
pp. 345-370
Persistent link: https://www.econbiz.de/10001752313
Saved in:
2
Marktforschung : Methoden, Anwendungen, Praxisbeispiele
Herrmann, Andreas
(
ed.
);
Homburg, Christian
(
contributor
)
-
2000
-
2., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10001434330
Saved in:
3
Determinanten des Erfolgs von quality function deployment-Projekten
Herrmann, Andreas
;
Huber, Frank
- In:
Journal of business economics : JBE
70
(
2000
)
1
,
pp. 27-53
Persistent link: https://www.econbiz.de/10001440440
Saved in:
4
Eine Methode zur Abgrenzung von Märkten
Bauer, Hans H.
- In:
Journal of business economics : JBE
62
(
1992
)
12
,
pp. 1341-1360
Persistent link: https://www.econbiz.de/10001135310
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->