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person:"Herrmann, Andreas"
~isPartOf:"Fachbuch für Marketing"
~person:"Belz, Christian"
~person:"Diller, Hermann"
~person:"McDonald, Malcolm"
~person:"Quelch, John A."
~type_genre:"Case study"
~type_genre:"Hochschulschrift"
~type_genre:"Sammelwerk"
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Herrmann, Andreas
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Fachbuch für Marketing
Marketingforschung aktuell
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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McGraw-Hill/Irwin series in marketing
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Neue betriebswirtschaftliche Forschung : Nbf
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Industrie als Dienstleister
Belz, Christian
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1997
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