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person:"Herrmann, Andreas"
~isPartOf:"Gabler-Lehrbuch"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Armstrong, Gary"
~person:"Belz, Christian"
~person:"Diller, Hermann"
~person:"Frömbling, Simone"
~person:"McDonald, Malcolm"
~person:"Opresnik, Marc Oliver"
~person:"Palmatier, Robert W."
~person:"Sander, Matthias"
~subject:"Beziehungsmarketing"
~subject:"Brand management"
~subject:"Consumers"
~subject:"Kundenbindung"
~subject:"Markenführung"
~subject:"Marktsegmentierung"
~subject:"Pricing strategy"
~subject:"Theory"
~subject:"United States"
~type_genre:"Handbook"
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Herrmann, Andreas
Armstrong, Gary
Belz, Christian
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Opresnik, Marc Oliver
Palmatier, Robert W.
Sander, Matthias
Homburg, Christian
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Marktforschung : Methoden, Anwendungen, Praxisbeispiele
Herrmann, Andreas
(
ed.
);
Homburg, Christian
(
contributor
)
-
2000
-
2., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10001434330
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