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person:"Herrmann, Andreas"
~isPartOf:"Gabler-Lehrbuch"
~person:"Ahlert, Dieter"
~person:"Belz, Christian"
~person:"Diller, Hermann"
~person:"Le Dung"
~person:"McDonald, Malcolm"
~person:"Opresnik, Marc Oliver"
~subject:"Beziehungsmarketing"
~subject:"Consumers"
~subject:"Deutschland"
~subject:"Economic sector"
~subject:"Kundenbindung"
~subject:"Marketing"
~subject:"USA"
~subject:"online relationship marketing"
~type_genre:"Bibliography included"
~type_genre:"Book section"
~type_genre:"Collection of articles of several authors"
~type_genre:"Hochschulschrift"
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Developing digital marketing : relationship perspectives
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Customer Relationship Management im Handel : Strategien, Konzepte, Erfahrungen
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Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
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Marktorientierte Unternehmensführung im Umbruch : Effizienz und Flexibilität als Herausforderungen des Marketing
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Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
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Marktforschung : Methoden, Anwendungen, Praxisbeispiele
Herrmann, Andreas
(
ed.
);
Homburg, Christian
(
contributor
)
-
2000
-
2., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10001434330
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