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person:"Herrmann, Andreas"
~isPartOf:"Gabler-Lehrbuch"
~person:"Belz, Christian"
~person:"Diller, Hermann"
~person:"Doole, Isobel"
~person:"Gelbrich, Katja"
~person:"McDonald, Malcolm"
~person:"Schneider, Willy"
~subject:"Internationales Marketing"
~subject:"Marketingstrategie"
~subject:"Means-end-Theorie"
~subject:"Theory"
~type:"book"
~type_genre:"Case study"
~type_genre:"Hochschulschrift"
~type_genre:"Sammlung"
~type_genre:"Textbook"
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Marktforschung : Methoden, Anwendungen, Praxisbeispiele
Herrmann, Andreas
(
ed.
);
Homburg, Christian
(
contributor
)
-
2000
-
2., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10001434330
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