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person:"Herrmann, Andreas"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Armstrong, Gary"
~person:"Belz, Christian"
~person:"Diller, Hermann"
~person:"Frömbling, Simone"
~person:"McDonald, Malcolm"
~person:"Opresnik, Marc Oliver"
~person:"Palmatier, Robert W."
~person:"Sander, Matthias"
~subject:"Beziehungsmarketing"
~subject:"Consumers"
~subject:"Kundenbindung"
~subject:"Markenführung"
~subject:"Marketingmanagement"
~subject:"Marktsegmentierung"
~subject:"Pricing strategy"
~subject:"Theory"
~subject:"United States"
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United States
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Herrmann, Andreas
Armstrong, Gary
Belz, Christian
Diller, Hermann
Frömbling, Simone
McDonald, Malcolm
Opresnik, Marc Oliver
Palmatier, Robert W.
Sander, Matthias
Di Benedetto, C. Anthony
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Industrial marketing management : the international journal for industrial and high-tech firms
Marketing : ZFP ; journal of research and management
5
Marketingforschung aktuell
5
Thexis / Fachbericht für Marketing
5
Always learning
4
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
4
Journal of the Academy of Marketing Science
4
Lehrbuch
4
wi - Wirtschaft
4
Journal of business economics : JBE
3
Journal of international marketing
3
GfK marketing intelligence review : Marketingforschung für die Praxis
2
Journal of marketing
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Schriften zu Marketing und Management
2
The marketing book
2
UTB
2
UTB / Wirtschaftswissenschaften
2
wi / wirtschaft
2
wi wirtschaft
2
AMS review : official publication of the Academy of Marketing Science
1
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
1
Cranfield management series
1
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
1
Die Betriebswirtschaft : DBW
1
Fachbuch für Marketing
1
Gabler-Lehrbuch
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International management and strategy
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
MSI reports : working paper series
1
Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
1
Marketing : metaphors and metamorphosis
1
Marketing intelligence & planning
1
Marktforschung & Management : M & M ; Zeitschrift für marktorientierte Unternehmenspolitik
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Toward a theory of outside-in marketing : past, present, and future
Quach, Sara
;
Thaichon, Park
;
Lee, Ju-Yeon
;
Weaven, Scott
; …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 107-128
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