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person:"Herrmann, Andreas"
~isPartOf:"Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing"
~isPartOf:"Marketing : metaphors and metamorphosis"
~person:"Bhattacharya, C. B."
~person:"Diller, Hermann"
~person:"McDonald, Malcolm"
~person:"McMahon, Fiona"
~person:"Opresnik, Marc Oliver"
~subject:"Beziehungsmarketing"
~subject:"Consumers"
~subject:"Kundenbindung"
~subject:"Marketingmanagement"
~type_genre:"Bibliography included"
~type_genre:"Book section"
~type_genre:"Hochschulschrift"
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Herrmann, Andreas
Bhattacharya, C. B.
Diller, Hermann
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Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
Marketing : metaphors and metamorphosis
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
1
E-adoption and socio-economic impacts : emerging infrastructural effects
1
E-marketing ; Vol. 3
1
Handbook of brand relationships
1
Handbook of relationship marketing
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
1
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
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The marketing book
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Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
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ECONIS (ZBW)
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Market segmentation as a metaphor : whoever heard of Alexander the Mediocre?
McDonald, Malcolm
- In:
Marketing : metaphors and metamorphosis
,
(pp. 62-87)
.
2008
Persistent link: https://www.econbiz.de/10003746809
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