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person:"Herrmann, Andreas"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Hartley, Steven W."
~person:"Hinson, Robert"
~person:"Verhoef, Peter C."
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Marketing management
2
Marketingmanagement
2
Beziehungsmarketing
1
Business model
1
Consumer behaviour
1
Customer Effort Score
1
Customer feedback metrics
1
Customer retention
1
Customer satisfaction
1
Digitalisierung
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Digitization
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E-commerce
1
Electronic Commerce
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Firm performance
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Geschäftsmodell
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Kundenbindung
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Kundenzufriedenheit
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Measurement
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Messung
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Net Promoter Score
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Performance measurement
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Performance-Messung
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Relationship marketing
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Herrmann, Andreas
Hartley, Steven W.
Hinson, Robert
Verhoef, Peter C.
Bharadwaj, Neeraj
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Cornelissen, Gert
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Dewitte, Siegfried
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Erguncu, Selin
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Haan, Evert de
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Hofstede, Frenkel ter
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Jedidi, Kamel
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Jerath, Kinshuk
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of retailing
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
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Marketing : ZFP ; journal of research and management
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Palgrave Studies of Marketing in Emerging Economies
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The predictive ability of different customer feedback metrics for retention
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
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