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person:"Herrmann, Andreas"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"wi wirtschaft"
~person:"Albers, Sönke"
~person:"Belz, Christian"
~person:"Berndt, Ralph"
~person:"Diller, Hermann"
~person:"Gilmore, Audrey"
~person:"Hattula, Johannes D."
~person:"McDonald, Malcolm"
~person:"Meffert, Heribert"
~person:"Opresnik, Marc Oliver"
~person:"Reinecke, Sven"
~person:"Simon, Hermann"
~subject:"Germany"
~subject:"Market research"
~subject:"Marketingtheorie"
~subject:"Product design"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
~type_genre:"Case study"
~type_genre:"Hochschulschrift"
~type_genre:"Sammlung"
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Herrmann, Andreas
Albers, Sönke
Belz, Christian
Berndt, Ralph
Diller, Hermann
Gilmore, Audrey
Hattula, Johannes D.
McDonald, Malcolm
Meffert, Heribert
Opresnik, Marc Oliver
Reinecke, Sven
Simon, Hermann
Acito, Frank
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Carman, James M.
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Dahl, Darren W.
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Pancras, Joseph
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Sudhir, K.
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Journal of marketing research : JMR
wi wirtschaft
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
GfK marketing intelligence review : Marketingforschung für die Praxis
2
Journal of business economics : JBE
2
Meffert-Marketing-Edition
2
Always learning
1
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Eletronic Business
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Die Betriebswirtschaft : DBW
1
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Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
MSI reports : working paper series
1
Marketing : ZFP ; journal of research and management
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Schriften zum Marketing
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
Verkehrsdienstleistungsmarketing : marktorientierte Unternehmensführung bei der Deutschen Bahn AG
1
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wi - Wirtschaft
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ECONIS (ZBW)
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Marketing-Management : Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Opresnik, Marc Oliver
-
2017
-
15., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10011850131
Saved in:
2
Managerial empathy facilitates egocentric predictions of consumer preferences
Hattula, Johannes D.
;
Herzog, Walter
;
Dahl, Darren W.
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 235-252
Persistent link: https://www.econbiz.de/10010526559
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