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person:"Herrmann, Andreas"
~isPartOf:"Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende"
~person:"Belz, Christian"
~person:"Diller, Hermann"
~person:"Frömbling, Simone"
~person:"McDonald, Malcolm"
~person:"Opresnik, Marc Oliver"
~person:"Sander, Matthias"
~subject:"Beziehungsmarketing"
~subject:"Consumers"
~subject:"Kundenbindung"
~subject:"Marktsegmentierung"
~subject:"Pricing strategy"
~subject:"Theory"
~type_genre:"Aufsatz im Buch"
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Herrmann, Andreas
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Diller, Hermann
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Sander, Matthias
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Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
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Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
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Marketing : metaphors and metamorphosis
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Diller, Hermann
- In:
Markenführung im Billigzeitalter : Wertevernichtung - …
,
(pp. 153-180)
.
2006
Persistent link: https://www.econbiz.de/10003367066
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