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person:"Herrmann, Andreas"
~isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~person:"Belz, Christian"
~person:"Diller, Hermann"
~person:"McDonald, Malcolm"
~person:"Nufer, Gerd"
~person:"Opresnik, Marc Oliver"
~person:"Ratten, Vanessa"
~subject:"Beziehungsmarketing"
~subject:"Business process management"
~subject:"Consumers"
~subject:"Deutschland"
~subject:"Electronic Commerce"
~subject:"Kundenbindung"
~subject:"Product management"
~subject:"Sportmarketing"
~subject:"Sports marketing"
~type_genre:"Bibliography included"
~type_genre:"Book section"
~type_genre:"Hochschulschrift"
~type_genre:"Lehrbuch"
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Herrmann, Andreas
Belz, Christian
Diller, Hermann
McDonald, Malcolm
Nufer, Gerd
Opresnik, Marc Oliver
Ratten, Vanessa
Bühler, André W.
2
Chang, Dae Ryun
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Digel, Helmut
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Developing digital marketing : relationship perspectives
5
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
3
Lehrbuch
2
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
2
Aktuelle Instrumente der Marketingpraxis : Relationship Marketing, Social-Media im Kundenservice, Cross-Selling, Ingredient Branding, Corporate Identity
1
Entrepreneurial Innovation : Strategy and Competition Aspects
1
Gabler-Lehrbuch
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
1
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
1
Schriften zum Marketing
1
Sportmanagement : SPM
1
Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
1
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ECONIS (ZBW)
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Event-Marketing im Sport
Nufer, Gerd
;
Bühler, André W.
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 175-202)
.
2011
Persistent link: https://www.econbiz.de/10008738196
Saved in:
2
Marketing im Sport
Bühler, André W.
;
Nufer, Gerd
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 25-61)
.
2011
Persistent link: https://www.econbiz.de/10008738201
Saved in:
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