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person:"Herrmann, Andreas"
~isPartOf:"Marketing theory"
~person:"Ballantyne, David"
~person:"Cadre, Hélène le"
~subject:"Bundling strategy"
~subject:"Consumers"
~subject:"Enterprise"
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The paradigmatic pitfalls of customer-centric marketing
Osborne, Phil
;
Ballantyne, David
- In:
Marketing theory
12
(
2012
)
2
,
pp. 155-172
Persistent link: https://www.econbiz.de/10009571616
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