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person:"Herrmann, Andreas"
~isPartOf:"Marktforschung & Management : M & M ; Zeitschrift für marktorientierte Unternehmenspolitik"
~isPartOf:"The marketing book"
~person:"Belz, Christian"
~person:"Berndt, Ralph"
~person:"Diller, Hermann"
~person:"Doherty, Anne Marie"
~person:"Opresnik, Marc Oliver"
~subject:"Internationales Marketing"
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Herrmann, Andreas
Belz, Christian
Berndt, Ralph
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Opresnik, Marc Oliver
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Marktforschung & Management : M & M ; Zeitschrift für marktorientierte Unternehmenspolitik
The marketing book
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International marketing
Doherty, Anne Marie
- In:
The marketing book
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(pp. 494-507)
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2016
Persistent link: https://www.econbiz.de/10011471712
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