//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Herrmann, Andreas"
~isPartOf:"Pearson one series"
~person:"Armstrong, Gary"
~person:"Belz, Christian"
~person:"Diller, Hermann"
~person:"Frömbling, Simone"
~person:"Fuchs, Wolfgang"
~person:"Keller, Kevin Lane"
~person:"McDonald, Malcolm"
~person:"Mullins, John W."
~person:"Opresnik, Marc Oliver"
~person:"Sander, Matthias"
~person:"Schubert, Bernd"
~subject:"Beziehungsmarketing"
~subject:"Consumers"
~subject:"Kundenbindung"
~subject:"Markenführung"
~subject:"Marktsegmentierung"
~subject:"Pricing strategy"
~subject:"Theory"
~type_genre:"Bibliografie"
~type_genre:"Textbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing management"
Narrow search
Delete all filters
| 22 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Consumers
Kundenbindung
Markenführung
Marktsegmentierung
Pricing strategy
Theory
Marketing
2
Marketing management
2
Marketing theory
2
Marketingmanagement
2
Marketingtheorie
2
Theorie
2
Europa
1
more ...
less ...
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Bibliografie
Textbook
Lehrbuch
2
Einführung
1
Language
All
English
2
Author
All
Herrmann, Andreas
Armstrong, Gary
Belz, Christian
Diller, Hermann
Frömbling, Simone
Fuchs, Wolfgang
Keller, Kevin Lane
McDonald, Malcolm
Mullins, John W.
Opresnik, Marc Oliver
Sander, Matthias
Schubert, Bernd
Kotler, Philip
2
Brady, Mairead
1
Goodman, Malcolm Robert Victor
1
Hansen, Torben
1
Published in...
All
Pearson one series
Lehrbuch
3
wi - Wirtschaft
3
Always learning
1
Gabler-Lehrbuch
1
McGraw-Hill/Irwin series in management
1
McGraw-Hill/Irwin series in marketing
1
Sammlung Poeschel
1
The Prentice Hall series in marketing
1
UTB / Wirtschaftswissenschaften
1
UTB für Wissenschaft / Uni-Taschenbücher
1
wi - Wirtschaft / Marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
;
Brady, Mairead
; …
-
2009
-
1. publ., [european ed.]
Persistent link: https://www.econbiz.de/10003792025
Saved in:
2
Marketing management
Kotler, Philip
-
2009
-
13. ed., international ed.
Persistent link: https://www.econbiz.de/10003685526
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->