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person:"Herrmann, Andreas"
~isPartOf:"Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention"
~person:"Belz, Christian"
~person:"Diller, Hermann"
~person:"Heinrich, Peter"
~person:"McDonald, Malcolm"
~person:"Schneider, Willy"
~subject:"Bundling strategy"
~subject:"Communication"
~subject:"Marketingstrategie"
~subject:"Means-end-Theorie"
~subject:"USA"
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Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
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Customer loyalty: fata morgana or realistic goal? : Managing relationships with customers
Diller, Hermann
- In:
Relationship marketing : gaining competitive advantage …
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(pp. 29-48)
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2000
Persistent link: https://www.econbiz.de/10001456665
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