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person:"Herrmann, Andreas"
~isPartOf:"Sammlung Poeschel"
~person:"Armstrong, Gary"
~person:"Belz, Christian"
~person:"Diller, Hermann"
~person:"Frömbling, Simone"
~person:"McDonald, Malcolm"
~person:"Opresnik, Marc Oliver"
~person:"Sander, Matthias"
~person:"Schubert, Bernd"
~subject:"Beziehungsmarketing"
~subject:"Consumers"
~subject:"Kundenbindung"
~subject:"Markenführung"
~subject:"Marktsegmentierung"
~subject:"Pricing strategy"
~subject:"Theory"
~type_genre:"Bibliografie"
~type_genre:"Textbook"
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Marketing : Einführung in Theorie und Praxis
Scharf, Andreas
;
Schubert, Bernd
-
2001
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001555237
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