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person:"Herrmann, Andreas"
~isPartOf:"Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF"
~person:"Hartley, Steven W."
~person:"Hinson, Robert"
~person:"Tomczak, Torsten"
~type:"article"
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Herrmann, Andreas
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
Journal of business economics : JBE
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Die Betriebswirtschaft : DBW
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Jahrbuch der Absatz- und Verbrauchsforschung
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Marketing : ZFP ; journal of research and management
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Advances in business marketing : a research annual
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Digital transformation in business and society : theory and cases
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Harvard business review : HBR
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Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
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International journal of business and emerging markets : IJBEM
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International journal of contemporary hospitality management
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International journal of corporate social responsibility : CSR, sustainabilitiy, ethics and governance
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International journal of financial services management : IJFSM
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International journal of public sector management : IJPSM
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Journal of African business
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Journal of business-to-business marketing
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Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
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Marktforschung & Management : M & M ; Zeitschrift für marktorientierte Unternehmenspolitik
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Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives
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Ein Ansatz zur Preisbündelung auf der Basis der "prospect"-Theorie
Herrmann, Andreas
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
48
(
1996
)
7
,
pp. 675-694
Persistent link: https://www.econbiz.de/10001205158
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