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person:"Herrmann, Andreas"
~isPartOf:"The marketing book"
~language:"eng"
~person:"Belz, Christian"
~person:"Berndt, Ralph"
~person:"Diller, Hermann"
~person:"Doherty, Anne Marie"
~person:"McDonald, Malcolm"
~person:"Opresnik, Marc Oliver"
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The marketing book
GfK marketing intelligence review : Marketingforschung für die Praxis
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Strategic marketing planning : theory and practice
McDonald, Malcolm
- In:
The marketing book
,
(pp. 86-120)
.
2016
Persistent link: https://www.econbiz.de/10011471633
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2
International marketing
Doherty, Anne Marie
- In:
The marketing book
,
(pp. 494-507)
.
2016
Persistent link: https://www.econbiz.de/10011471712
Saved in:
3
Strategic marketing planning: theory and practice
McDonald, Malcolm
- In:
The marketing book
,
(pp. 87-116)
.
2003
Persistent link: https://www.econbiz.de/10001725112
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