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person:"Herrmann, Andreas"
~isPartOf:"The marketing book"
~person:"Belz, Christian"
~person:"Diller, Hermann"
~person:"Doherty, Anne Marie"
~person:"McDonald, Malcolm"
~person:"Opresnik, Marc Oliver"
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Herrmann, Andreas
Belz, Christian
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Doherty, Anne Marie
McDonald, Malcolm
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The marketing book
Marketing : ZFP ; journal of research and management
5
Marketingforschung aktuell
5
Thexis / Fachbericht für Marketing
5
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
4
Journal of business economics : JBE
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Journal of marketing management : MM
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Marketing Intelligence & Planning
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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wi wirtschaft
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Always learning
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Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
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Cranfield management series
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Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
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Die Betriebswirtschaft : DBW
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Fachbuch für Marketing
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Flagship marketing : concepts and places
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Gabler-Lehrbuch
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Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
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Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
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International management and strategy
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
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Marketing : metaphors and metamorphosis
1
Marketing intelligence & planning
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Marktforschung & Management : M & M ; Zeitschrift für marktorientierte Unternehmenspolitik
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
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Quintessence series
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Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Schriften zum Marketing
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Swiss journal of economics and statistics
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THEXIS-Fachbuch
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Strategic marketing planning : theory and practice
McDonald, Malcolm
- In:
The marketing book
,
(pp. 86-120)
.
2016
Persistent link: https://www.econbiz.de/10011471633
Saved in:
2
International marketing
Doherty, Anne Marie
- In:
The marketing book
,
(pp. 494-507)
.
2016
Persistent link: https://www.econbiz.de/10011471712
Saved in:
3
Strategic marketing planning: theory and practice
McDonald, Malcolm
- In:
The marketing book
,
(pp. 87-116)
.
2003
Persistent link: https://www.econbiz.de/10001725112
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