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person:"Herrmann, Andreas"
~isPartOf:"The marketing review"
~person:"Belz, Christian"
~person:"Fantapié Altobelli, Claudia"
~person:"McDonald, Malcolm"
~person:"Melewar, T. C."
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Marketing management
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Herrmann, Andreas
Belz, Christian
Fantapié Altobelli, Claudia
McDonald, Malcolm
Melewar, T. C.
Lane, Nikala
2
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2
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The marketing review
Thexis / Fachbericht für Marketing
5
Forum Marketing & Management : Probleme, Konzepte, Lösungen
4
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
4
Lehrbuch
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3
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Harvard business review : HBR
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing : metaphors and metamorphosis
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Marktforschung & Management : M & M ; Zeitschrift für marktorientierte Unternehmenspolitik
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Neue betriebswirtschaftliche Forschung : Nbf
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Springer eBook Collection
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Export market orientation in universities : bridging the gap between export marketing and higher education
Asaad, Yousra
;
Melewar, T. C.
;
Cohen, Geraldine
- In:
The marketing review
14
(
2014
)
2
,
pp. 145-162
Persistent link: https://www.econbiz.de/10010417123
Saved in:
2
Investigating the strategic marketing significance of brand love in developing and nurturing consumer-brand relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
Saved in:
3
Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Willi, Christine Hallier
;
Melewar, T. C.
;
Broderick, …
- In:
The marketing review
13
(
2013
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
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