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person:"Herrmann, Andreas"
~isPartOf:"wi - Wirtschaft / Marketing"
~person:"Armstrong, Gary"
~person:"Belz, Christian"
~person:"Benkenstein, Martin"
~person:"Burmann, Christoph"
~person:"Diller, Hermann"
~person:"Frömbling, Simone"
~person:"McDonald, Malcolm"
~person:"Sander, Matthias"
~person:"Voeth, Markus"
~subject:"Aufsatzsammlung"
~subject:"Beziehungsmarketing"
~subject:"Consumers"
~subject:"Kundenbindung"
~subject:"Markenführung"
~subject:"Marktsegmentierung"
~subject:"Pricing strategy"
~subject:"Theory"
~type_genre:"Textbook"
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Aufsatzsammlung
Beziehungsmarketing
Consumers
Kundenbindung
Markenführung
Marktsegmentierung
Pricing strategy
Theory
Betriebswirtschaftslehre
1
Business economics
1
Großbritannien
1
Marketing
1
Marketing management
1
Marketingmanagement
1
Theorie
1
USA
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Herrmann, Andreas
Armstrong, Gary
Belz, Christian
Benkenstein, Martin
Burmann, Christoph
Diller, Hermann
Frömbling, Simone
McDonald, Malcolm
Sander, Matthias
Voeth, Markus
Kotler, Philip
1
Saunders, John A.
1
Walther, Werner
1
Wong, Veronica
1
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wi - Wirtschaft / Marketing
Kohlhammer Edition Marketing
3
wi - Wirtschaft
3
Meffert-Marketing-Edition
2
Always learning
1
Gabler-Lehrbuch
1
Kohlhammer-Edition Marketing
1
Lehrbuch
1
The Prentice Hall series in marketing
1
UTB / Wirtschaftswissenschaften
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ECONIS (ZBW)
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Grundlagen des Marketing
Kotler, Philip
;
Armstrong, Gary
;
Saunders, John A.
; …
-
2003
-
3., überarb. Aufl.
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