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person:"Herrmann, Andreas"
~language:"deu"
~person:"Belz, Christian"
~person:"Diller, Hermann"
~person:"Doole, Isobel"
~person:"Kahl, Stefan"
~person:"McDonald, Malcolm"
~person:"Schneider, Willy"
~subject:"Brewery"
~subject:"Customer journey"
~subject:"Marketingstrategie"
~subject:"Means-end-Theorie"
~type:"book"
~type_genre:"Case study"
~type_genre:"Hochschulschrift"
~type_genre:"Sammlung"
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Breisgau-Bräu : Case-Study zum Marketing : theoretische und empirische Grundlagen, Fragenstellungen und Lösungen
Schneider, Willy
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2019
Persistent link: https://www.econbiz.de/10012147138
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McMarketing : Einblicke in die Marketing-Strategie von McDonald's
Schneider, Willy
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2015
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2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10010512164
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Strategisches Klinikmarketing : Grundlagen - Konzepte - Instrumente
Kahl, Stefan
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2007
Persistent link: https://www.econbiz.de/10013430949
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Nachfrageorientierte Produktgestaltung : ein Ansatz auf Basis der "means-end"-Theorie
Herrmann, Andreas
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1996
Persistent link: https://www.econbiz.de/10000610473
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