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person:"Herrmann, Andreas"
~person:"Ahlert, Dieter"
~person:"Belz, Christian"
~person:"Diller, Hermann"
~person:"Frömbling, Simone"
~person:"Helsen, Kristiaan"
~person:"Kotabe, Masaaki"
~person:"McDonald, Malcolm"
~person:"Meffert, Heribert"
~person:"Opresnik, Marc Oliver"
~person:"Sander, Matthias"
~subject:"Beziehungsmarketing"
~subject:"Consumers"
~subject:"Internationales Marketing"
~subject:"Kundenbindung"
~subject:"Markenführung"
~subject:"Marketingtheorie"
~subject:"Marktsegmentierung"
~subject:"Pricing strategy"
~subject:"Theory"
~type_genre:"Conference proceedings"
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Beziehungsmarketing
Consumers
Internationales Marketing
Kundenbindung
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10
Marketingmanagement
10
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4
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08.11.1990
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Herrmann, Andreas
Ahlert, Dieter
Belz, Christian
Diller, Hermann
Frömbling, Simone
Helsen, Kristiaan
Kotabe, Masaaki
McDonald, Malcolm
Meffert, Heribert
Opresnik, Marc Oliver
Sander, Matthias
Backhaus, Klaus
2
Disch, Wolfgang K. A.
2
Semerkova, L. N.
2
Arnold, Todd J.
1
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1
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ECONIS (ZBW)
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1
Neue Wege der Kundenintegration? Live Communication vs. Virtual Communication (Web 2.0) : Dokumentation des Workshops vom 20. April 2007
Meffert, Heribert
(
ed.
)
-
2007
Persistent link: https://www.econbiz.de/10013330207
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2
Category Management - neue Herausforderung im vertikalen Marketing? : Dokumentation des Workshops vom 22. Juni 1995
Meffert, Heribert
(
contributor
)
-
1995
Persistent link: https://www.econbiz.de/10000945424
Saved in:
3
Marketing in der Rezession : Dokumentation des Workshops vom 17. Juni 1993
Meffert, Heribert
(
contributor
);
Wagner, Helmut
(
contributor
)
-
1993
Persistent link: https://www.econbiz.de/10013330210
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