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person:"Herrmann, Andreas"
~person:"Albers, Sönke"
~person:"Belz, Christian"
~person:"Berndt, Ralph"
~person:"Diller, Hermann"
~person:"Gilmore, Audrey"
~person:"Helm, Roland"
~person:"McDonald, Malcolm"
~person:"Opresnik, Marc Oliver"
~subject:"Market research"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
~type_genre:"Case study"
~type_genre:"Hochschulschrift"
~type_genre:"Sammlung"
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Search: subject_exact:"Marketing management"
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Market research
Marketing management
74
Marketingmanagement
74
Theorie
23
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23
Marketing
13
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12
Germany
12
KMU
10
SME
10
Beziehungsmarketing
9
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9
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8
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8
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5
Innovationsmanagement
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International marketing
5
Internationales Marketing
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Marktforschung
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Market segmentation
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Marketing theory
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Marketingtheorie
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Marktsegmentierung
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Business-to-business marketing
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Lieferantenmanagement
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Produktentwicklung
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Herrmann, Andreas
Albers, Sönke
Belz, Christian
Berndt, Ralph
Diller, Hermann
Gilmore, Audrey
Helm, Roland
McDonald, Malcolm
Opresnik, Marc Oliver
Bieger, Thomas
5
Scharf, Andreas
4
Schubert, Bernd
4
Di Benedetto, C. Anthony
3
Homburg, Christian
3
Kumar, Prashant
3
Lindgreen, Adam
3
Sheth, Jagdish N.
3
Simkin, Lyndon
3
Simon, Hermann
3
Choi, Seung-chan
2
Conrad, Olaf
2
DeSarbo, Wayne
2
Eisend, Martin
2
Fischer, Marc
2
Geersbro, Jens
2
Gierl, Heribert
2
Grötschel, Ann-Kathrin
2
Harker, Patrick T.
2
Hattula, Johannes D.
2
Hehn, Patrick
2
Huber, Bernd
2
Ingenbleek, Paul T. M.
2
Jaworski, Bernard J.
2
Kohli, Ajay Kumar
2
Krinner, Stephanie
2
Kumar, V.
2
Peñaloza, Lisa
2
Poggenpohl, Marcus
2
Reinecke, Sven
2
Roberts, John H.
2
Röhle, Matthias
2
Schulz, Bernhard
2
Sharma, Amalesh
2
Srinivasan, Shuba
2
Trijp, Hans van
2
Wagner, Udo
2
Wildner, Raimund
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Journal of business-to-business marketing
2
Journal of business economics : JBE
1
MSI reports : working paper series
1
Neue betriebswirtschaftliche Forschung : Nbf
1
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ECONIS (ZBW)
5
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1
Exploring the role of product development capability for transforming marketing intelligence into firm performance
Helm, Roland
;
Krinner, Stephanie
;
Endres, Herbert
- In:
Journal of business-to-business marketing
27
(
2020
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10012196331
Saved in:
2
Conceptualization and integration of marketing intelligence : the case of an industrial manufacturer
Helm, Roland
;
Krinner, Stephanie
;
Schmalfuß, Martin
- In:
Journal of business-to-business marketing
21
(
2014
)
4
,
pp. 237-255
Persistent link: https://www.econbiz.de/10010478073
Saved in:
3
Patient- of physician-oriented marketing : what drives primary demand for prescription drugs?
Fischer, Marc
;
Albers, Sönke
- In:
MSI reports : working paper series
(
2007
)
3
,
pp. 131-153
Persistent link: https://www.econbiz.de/10003579959
Saved in:
4
Nachfrageorientierte Produktgestaltung : ein Ansatz auf Basis der "means-end"-Theorie
Herrmann, Andreas
-
1996
Persistent link: https://www.econbiz.de/10000610473
Saved in:
5
Eine Methode zur Abgrenzung von Märkten
Bauer, Hans H.
- In:
Journal of business economics : JBE
62
(
1992
)
12
,
pp. 1341-1360
Persistent link: https://www.econbiz.de/10001135310
Saved in:
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