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person:"Herrmann, Andreas"
~person:"Albers, Sönke"
~subject:"Beziehungsmarketing"
~type_genre:"Abstract"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
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Beziehungsmarketing
Marketing management
27
Marketingmanagement
27
Theorie
17
Theory
17
Betriebliche Budgetierung
4
Corporate budgeting
4
Market research
4
Marktforschung
4
Mathematical programming
4
Mathematische Optimierung
4
Business game
3
Deutschland
3
Game theory
3
Germany
3
Planspiel
3
Preis-Absatz-Funktion
3
Preismanagement
3
Price response function
3
Pricing strategy
3
Spieltheorie
3
Advertising effects
2
Cost accounting
2
E-commerce
2
Electronic Commerce
2
Kostenrechnung
2
Product design
2
Product quality
2
Produktgestaltung
2
Produktqualität
2
Profitability
2
Relationship marketing
2
Rentabilität
2
Target group
2
Werbewirkung
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Zielgruppe
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1
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Herrmann, Andreas
Albers, Sönke
Terho, Harri
9
Kumar, V.
8
Palmatier, Robert W.
7
Verhoef, Peter C.
7
Casidy, Riza
5
Eisingerich, Andreas B
5
Grönroos, Christian
5
Ormrod, Robert P.
5
Petersen, J. Andrew
5
Vrontis, Demetris
5
Bauer, Hans H.
4
Finne, Åke
4
Ko, Eunju
4
Ko, Wai Wai
4
Laukkanen, Tommi
4
Liu, Gordon
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Neslin, Scott A.
4
Ngo, Liem Viet
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O'Cass, Aron
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Quach, Sara
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Thaichon, Paramaporn
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Tournois, Laurent
4
Šerić, Maja
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Anber Abraheem Shlash Mohammad
3
Babu, Mujahid Mohiuddin
3
Butkouskaya, Vera
3
Chen, Jing
3
Conduit, Jodie
3
Dawar, Niraj
3
Donthu, Naveen
3
Eggers, Fabian
3
Eggert, Andreas
3
Fahy, John
3
Gierl, Heribert
3
Gil Saura, Irene
3
Guo, Chiquan
3
Hollebeek, Linda D.
3
Homburg, Christian
3
Kim, Kyung Hoon
3
Kim, Sang Jin
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Journal of business economics : JBE
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
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ECONIS (ZBW)
2
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Ansätze zur Segmentierung von Kunden - wie geeignet sind herkömmliche Konzepte?
Krafft, Manfred
;
Albers, Sönke
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
52
(
2000
)
6
,
pp. 515-536
Persistent link: https://www.econbiz.de/10001508356
Saved in:
2
Determinanten des Erfolgs von quality function deployment-Projekten
Herrmann, Andreas
;
Huber, Frank
- In:
Journal of business economics : JBE
70
(
2000
)
1
,
pp. 27-53
Persistent link: https://www.econbiz.de/10001440440
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