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person:"Herrmann, Andreas"
~person:"Armstrong, Gary"
~person:"Belz, Christian"
~person:"Benkenstein, Martin"
~person:"Diller, Hermann"
~person:"Frömbling, Simone"
~person:"Green, Paul E."
~person:"McDonald, Malcolm"
~person:"Sander, Matthias"
~person:"Wilson, Jonathan A. J."
~subject:"Aufsatzsammlung"
~subject:"Beziehungsmarketing"
~subject:"Consumers"
~subject:"Kundenbindung"
~subject:"Markenführung"
~subject:"Marktsegmentierung"
~subject:"Pricing strategy"
~subject:"Theory"
~type_genre:"Systematic review"
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Herrmann, Andreas
Armstrong, Gary
Belz, Christian
Benkenstein, Martin
Diller, Hermann
Frömbling, Simone
Green, Paul E.
McDonald, Malcolm
Sander, Matthias
Wilson, Jonathan A. J.
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Shaping the Halal into a brand?
Wilson, Jonathan A. J.
;
Liu, Jonathan
- In:
Journal of Islamic marketing : JIMA
1
(
2010
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10008689102
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2
Produktpolitik
Benkenstein, Martin
- In:
Die Betriebswirtschaft : DBW
55
(
1995
)
3
,
pp. 381-394
Persistent link: https://www.econbiz.de/10001183261
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3
Recent contributions to optimal product positioning and buyer segmentation
Green, Paul E.
- In:
European journal of operational research : EJOR
41
(
1989
)
2
,
pp. 127-141
Persistent link: https://www.econbiz.de/10001083056
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