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person:"Herrmann, Andreas"
~person:"Armstrong, Gary"
~person:"Belz, Christian"
~person:"Diller, Hermann"
~person:"Frömbling, Simone"
~person:"McDonald, Malcolm"
~person:"Opresnik, Marc Oliver"
~person:"Palmatier, Robert W."
~person:"Sander, Matthias"
~subject:"Beziehungsmarketing"
~subject:"Consumers"
~subject:"Kundenbindung"
~subject:"Markenführung"
~subject:"Marketingmanagement"
~subject:"Marktsegmentierung"
~subject:"Pricing strategy"
~subject:"Theory"
~subject:"United States"
~type_genre:"Festschrift"
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Herrmann, Andreas
Armstrong, Gary
Belz, Christian
Diller, Hermann
Frömbling, Simone
McDonald, Malcolm
Opresnik, Marc Oliver
Palmatier, Robert W.
Sander, Matthias
Sheth, Jagdish N.
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Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
Haas, Alexander
(
ed.
);
Diller, Hermann
(
honouree
); …
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003224217
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