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person:"Herrmann, Andreas"
~person:"Armstrong, Gary"
~person:"Hartley, Steven W."
~person:"Hinson, Robert"
~source:"econis"
~subject:"Brand development"
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Herrmann, Andreas
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Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
1
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
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ECONIS (ZBW)
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Marketing communications and brand development : an introduction
Adeola, Ogechi
;
Hinson, Robert
;
Sakkthivel, A. M.
- In:
Marketing Communications and Brand Development in …
,
(pp. 3-15)
.
2022
Persistent link: https://www.econbiz.de/10013274175
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Marketing communications and brand development in a changing world : introduction, issues, and perspectives
Adeola, Ogechi
;
Hinson, Robert
;
Sakkthivel, A. M.
- In:
Marketing Communications and Brand Development in …
,
(pp. 3-21)
.
2022
Persistent link: https://www.econbiz.de/10013280158
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