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person:"Herrmann, Andreas"
~person:"Armstrong, Gary"
~person:"Hartley, Steven W."
~person:"Hinson, Robert"
~source:"econis"
~subject:"Pricing strategy"
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Herrmann, Andreas
Armstrong, Gary
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Hinson, Robert
Spann, Martin
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Marketing : ZFP ; journal of research and management
1
Marktforschung & Management : M & M ; Zeitschrift für marktorientierte Unternehmenspolitik
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
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ECONIS (ZBW)
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Wenn Käufer auch verkaufen : preispolitische Implikationen der "prospect"-Theorie
Herrmann, Andreas
- In:
Marketing : ZFP ; journal of research and management
19
(
1997
)
1
,
pp. 5-14
Persistent link: https://www.econbiz.de/10001217425
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2
Ein Ansatz zur Preisbündelung auf der Basis der "prospect"-Theorie
Herrmann, Andreas
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
48
(
1996
)
7
,
pp. 675-694
Persistent link: https://www.econbiz.de/10001205158
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3
Wettbewerbsvorteile durch Preisbündelung
Bauer, Hans H.
- In:
Marktforschung & Management : M & M ; Zeitschrift für …
40
(
1996
)
3
,
pp. 85-88
Persistent link: https://www.econbiz.de/10001206409
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