//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Herrmann, Andreas"
~person:"Becker, Niels"
~person:"Belz, Christian"
~person:"Bodin, Jan"
~person:"Boenigk, Silke"
~person:"Diller, Hermann"
~person:"Fink, Klaus-J."
~person:"Gebhardt-Seele, Stephan"
~person:"McDonald, Malcolm"
~person:"Opresnik, Marc Oliver"
~subject:"Arzneimittelmarkt"
~subject:"Beziehungsmarketing"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing management"
Narrow search
Delete all filters
| 13 applied filters
Year of publication
From:
To:
Subject
All
Arzneimittelmarkt
Beziehungsmarketing
Marketing management
42
Marketingmanagement
40
Theorie
13
Theory
13
Brand management
7
Deutschland
7
Germany
7
Markenführung
7
Preismanagement
4
Pricing strategy
4
Relationship marketing
4
Business process management
3
Consumer behaviour
3
Innovation
3
Innovation management
3
Innovationsmanagement
3
Konsumentenverhalten
3
Physical distribution
3
Prozessmanagement
3
Vertrieb
3
Automotive industry
2
Consumer goods marketing
2
Kfz-Industrie
2
Konsumgütermarketing
2
Market research
2
Market segmentation
2
Marketing theory
2
Marketingtheorie
2
Marktforschung
2
Marktsegmentierung
2
Nonprofit marketing
2
Nonprofit-Marketing
2
Product quality
2
Produktqualität
2
Arbeitsorganisation
1
B-to-B-Marketing
1
Behavioral economics
1
Beiersdorf AG
1
Betriebsgröße
1
more ...
less ...
Type of publication
All
Article
Book / Working Paper
19
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz im Buch
2
Aufsatz in Zeitschrift
2
Book section
2
Language
All
German
3
English
1
Author
All
Herrmann, Andreas
Becker, Niels
Belz, Christian
Bodin, Jan
Boenigk, Silke
Diller, Hermann
Fink, Klaus-J.
Gebhardt-Seele, Stephan
McDonald, Malcolm
Opresnik, Marc Oliver
Kumar, V.
12
Terho, Harri
9
Palmatier, Robert W.
7
Verhoef, Peter C.
7
Grönroos, Christian
6
Homburg, Christian
6
Petersen, J. Andrew
6
Quach, Sara
6
Ratten, Vanessa
6
Bauer, Hans H.
5
Bruhn, Manfred
5
Casidy, Riza
5
Eisingerich, Andreas B
5
Vrontis, Demetris
5
Finne, Åke
4
Ko, Eunju
4
Ko, Wai Wai
4
Laukkanen, Tommi
4
Liu, Gordon
4
Malthouse, Edward C.
4
Ngo, Liem Viet
4
O'Cass, Aron
4
Salo, Jari
4
Thaichon, Paramaporn
4
Thaichon, Park
4
Tournois, Laurent
4
Šerić, Maja
4
Anber Abraheem Shlash Mohammad
3
Babu, Mujahid Mohiuddin
3
Butkouskaya, Vera
3
Chan-Olmsted, Sylvia M.
3
Chen, Jing
3
Conduit, Jodie
3
Donthu, Naveen
3
Eggers, Fabian
3
Eggert, Andreas
3
Fahy, John
3
Gierl, Heribert
3
Gil Saura, Irene
3
Grewal, Dhruv
3
more ...
less ...
Published in...
All
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
1
Journal of business economics : JBE
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Verkaufsführung - die unterschätzte Managementaufgabe
Belz, Christian
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
3
,
pp. 12-18
Persistent link: https://www.econbiz.de/10003719225
Saved in:
2
Neue Prinzipien für das Marketing
Belz, Christian
;
Giger, Andreas
;
Jelden, Jörg
; …
- In:
Innovation Driven Marketing : vom Trend zur innovativen …
,
(pp. 35-48)
.
2007
Persistent link: https://www.econbiz.de/10003506964
Saved in:
3
Determinanten des Erfolgs von quality function deployment-Projekten
Herrmann, Andreas
;
Huber, Frank
- In:
Journal of business economics : JBE
70
(
2000
)
1
,
pp. 27-53
Persistent link: https://www.econbiz.de/10001440440
Saved in:
4
Customer loyalty: fata morgana or realistic goal? : Managing relationships with customers
Diller, Hermann
- In:
Relationship marketing : gaining competitive advantage …
,
(pp. 29-48)
.
2000
Persistent link: https://www.econbiz.de/10001456665
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->