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person:"Herrmann, Andreas"
~person:"Becker, Niels"
~person:"Belz, Christian"
~person:"Bodin, Jan"
~person:"Boenigk, Silke"
~person:"Diller, Hermann"
~person:"Gebhardt-Seele, Stephan"
~person:"McDonald, Malcolm"
~person:"Opresnik, Marc Oliver"
~person:"Verhoef, Peter C."
~subject:"Arzneimittelmarkt"
~subject:"Beziehungsmarketing"
~subject:"Kundenbindung"
~type_genre:"Book section"
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Herrmann, Andreas
Becker, Niels
Belz, Christian
Bodin, Jan
Boenigk, Silke
Diller, Hermann
Gebhardt-Seele, Stephan
McDonald, Malcolm
Opresnik, Marc Oliver
Verhoef, Peter C.
Ratten, Vanessa
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Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
1
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
1
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ECONIS (ZBW)
2
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1
Neue Prinzipien für das Marketing
Belz, Christian
;
Giger, Andreas
;
Jelden, Jörg
; …
- In:
Innovation Driven Marketing : vom Trend zur innovativen …
,
(pp. 35-48)
.
2007
Persistent link: https://www.econbiz.de/10003506964
Saved in:
2
Customer loyalty: fata morgana or realistic goal? : Managing relationships with customers
Diller, Hermann
- In:
Relationship marketing : gaining competitive advantage …
,
(pp. 29-48)
.
2000
Persistent link: https://www.econbiz.de/10001456665
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