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person:"Herrmann, Andreas"
~person:"Belz, Christian"
~person:"Bhattacharya, C. B."
~person:"Diller, Hermann"
~person:"Frömbling, Simone"
~person:"McDonald, Malcolm"
~person:"Opresnik, Marc Oliver"
~person:"Sander, Matthias"
~subject:"Beziehungsmarketing"
~subject:"Consumers"
~subject:"Kundenbindung"
~subject:"Marktsegmentierung"
~subject:"Pricing strategy"
~subject:"Theory"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Marketing management"
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Beziehungsmarketing
Consumers
Kundenbindung
Marktsegmentierung
Pricing strategy
Theory
Marketing management
17
Marketingmanagement
17
Brand management
4
Markenführung
4
Relationship marketing
4
Theorie
4
Business process management
3
Deutschland
3
Germany
3
Prozessmanagement
3
Brand
2
Consumer behaviour
2
Innovation
2
Innovation management
2
Innovationsmanagement
2
Konsumentenverhalten
2
Markenartikel
2
Marketing theory
2
Marketingtheorie
2
Physical distribution
2
Vertrieb
2
Advertising planning
1
Arbeitsorganisation
1
Communication media
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Customer analysis
1
Definition
1
Einzelhandelspreis
1
Empirical method
1
Empirische Methode
1
Euro
1
Industrial research
1
Industrieforschung
1
Integration
1
Kommunikationsmedien
1
Kundenanalyse
1
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Article
9
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Aufsatz im Buch
Lehrbuch
14
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13
Article in journal
11
Aufsatz in Zeitschrift
11
Book section
9
Bibliografie enthalten
8
Bibliography included
8
Hochschulschrift
7
Thesis
5
Collection of articles of several authors
4
Sammelwerk
4
Case study
3
Fallstudie
3
Graue Literatur
3
Non-commercial literature
3
Aufsatzsammlung
2
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1
Bibliografie
1
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1
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1
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1
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1
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1
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1
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Language
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German
5
English
4
Author
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Herrmann, Andreas
Belz, Christian
Bhattacharya, C. B.
Diller, Hermann
Frömbling, Simone
McDonald, Malcolm
Opresnik, Marc Oliver
Sander, Matthias
Meffert, Heribert
10
Homburg, Christian
7
Kirchgeorg, Manfred
7
Ahlert, Dieter
5
Ratten, Vanessa
5
Berndt, Ralph
4
Bruhn, Manfred
4
Kumar, V.
4
Meissner, Hans Günther
4
Steffenhagen, Hartwig
4
Gaul, Wolfgang
3
Günter, Bernd
3
Kleinaltenkamp, Michael
3
Köhler, Richard
3
Wilde, Klaus D.
3
Albrecht, Carmen-Maria
2
Backhaus, Klaus
2
Baier, Daniel
2
Bauer, Hans H.
2
Beckmann, Klaus J.
2
Bernecker, Michael
2
Bloch, Francis
2
Calder, Bobby J.
2
Capriello, Antonella
2
Carpenter, Gregory S.
2
Castro Lozano, Carlos de
2
Decker, Reinhold
2
Dibb, Sally
2
Easey, Mike
2
Funck, Dirk
2
Grönroos, Christian
2
Hoppe, Karl-Heinz
2
Huchzermeier, Arnd
2
Jain, Subhash C.
2
Jost, Arnim
2
Kaapke, Andreas
2
Koppelmann, Udo
2
Kühn, Richard
2
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Published in...
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Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
1
Handbook of brand relationships
1
Handbook of relationship marketing
1
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
1
Marketing : metaphors and metamorphosis
1
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
1
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Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Building brand relationships through corporate social responsibility
Sen, Sankar
;
Du, Shuili
;
Bhattacharya, C. B.
- In:
Handbook of brand relationships
,
(pp. 195-211)
.
2009
Persistent link: https://www.econbiz.de/10003915598
Saved in:
2
Market segmentation as a metaphor : whoever heard of Alexander the Mediocre?
McDonald, Malcolm
- In:
Marketing : metaphors and metamorphosis
,
(pp. 62-87)
.
2008
Persistent link: https://www.econbiz.de/10003746809
Saved in:
3
Neue Prinzipien für das Marketing
Belz, Christian
;
Giger, Andreas
;
Jelden, Jörg
; …
- In:
Innovation Driven Marketing : vom Trend zur innovativen …
,
(pp. 35-48)
.
2007
Persistent link: https://www.econbiz.de/10003506964
Saved in:
4
Auswege aus der Preisfalle
Diller, Hermann
- In:
Markenführung im Billigzeitalter : Wertevernichtung - …
,
(pp. 153-180)
.
2006
Persistent link: https://www.econbiz.de/10003367066
Saved in:
5
Die instrumentale Orientierung in der Marketingwissenschaft - eine Zwischenbilanz
Diller, Hermann
- In:
Deutschsprachige Marketingforschung : Bestandsaufnahme …
,
(pp. 123-140)
.
2000
Persistent link: https://www.econbiz.de/10001518872
Saved in:
6
Customer loyalty: fata morgana or realistic goal? : Managing relationships with customers
Diller, Hermann
- In:
Relationship marketing : gaining competitive advantage …
,
(pp. 29-48)
.
2000
Persistent link: https://www.econbiz.de/10001456665
Saved in:
7
Relationship marketing in mass markets
Bhattacharya, C. B.
;
Bolton, Ruth N.
- In:
Handbook of relationship marketing
,
(pp. 327-354)
.
2000
Persistent link: https://www.econbiz.de/10001559326
Saved in:
8
Die Bedeutung des EURO für das Marketing
Sander, Matthias
-
1999
Persistent link: https://www.econbiz.de/10001416210
Saved in:
9
Kundenzufriedenheitsmessung im Key-Account-Management : das KAMQUAL-Konzept
Diller, Hermann
- In:
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
,
(pp. 345-371)
.
1997
Persistent link: https://www.econbiz.de/10001296090
Saved in:
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