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person:"Herrmann, Andreas"
~person:"Belz, Christian"
~person:"Diller, Hermann"
~person:"Esch, Franz-Rudolf"
~person:"Ford, John B."
~person:"Foroudi, Mohammad Mahdi"
~person:"McDonald, Malcolm"
~person:"Meffert, Heribert"
~person:"Pilarczyk, Bogna"
~person:"Quelch, John A."
~subject:"Integriertes Management"
~subject:"Marketing management"
~subject:"Marketing"
~type_genre:"Working Paper"
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Integriertes Management
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Marketing
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Herrmann, Andreas
Belz, Christian
Diller, Hermann
Esch, Franz-Rudolf
Ford, John B.
Foroudi, Mohammad Mahdi
McDonald, Malcolm
Meffert, Heribert
Pilarczyk, Bogna
Quelch, John A.
Fritz, Wolfgang
11
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7
Albers, Sönke
6
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5
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Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
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Die Kundenportfolio-Analyse : ein Instrument zur Steuerung von Kundenbeziehungen
Götz, Peter
;
Diller, Hermann
-
1991
Persistent link: https://www.econbiz.de/10000951395
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