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person:"Herrmann, Andreas"
~person:"Belz, Christian"
~person:"Diller, Hermann"
~person:"Frömbling, Simone"
~person:"Grönroos, Christian"
~person:"McDonald, Malcolm"
~person:"Meffert, Heribert"
~person:"Opresnik, Marc Oliver"
~person:"Sander, Matthias"
~subject:"Beziehungsmarketing"
~subject:"Consumers"
~subject:"International marketing"
~subject:"Internationales Marketing"
~subject:"Kundenbindung"
~subject:"Markenführung"
~subject:"Marketingtheorie"
~subject:"Marktsegmentierung"
~subject:"Pricing strategy"
~subject:"Theory"
~type_genre:"Mehrbändiges Werk"
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Beziehungsmarketing
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Herrmann, Andreas
Belz, Christian
Diller, Hermann
Frömbling, Simone
Grönroos, Christian
McDonald, Malcolm
Meffert, Heribert
Opresnik, Marc Oliver
Sander, Matthias
Sheth, Jagdish N.
3
Kotler, Philip
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Krishnan, Balaji C.
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Lim, Teck-ghee
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Wandl, Claudia
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Legends in marketing: Christian Grönroos
Grönroos, Christian
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2013
Persistent link: https://www.econbiz.de/10010234428
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