//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Herrmann, Andreas"
~person:"Belz, Christian"
~person:"Diller, Hermann"
~person:"Frömbling, Simone"
~person:"McDonald, Malcolm"
~person:"Meffert, Heribert"
~person:"Opresnik, Marc Oliver"
~person:"Sander, Matthias"
~subject:"Beziehungsmarketing"
~subject:"Consumers"
~subject:"Kundenbindung"
~subject:"Markenführung"
~subject:"Marketingtheorie"
~subject:"Marktsegmentierung"
~subject:"Theory"
~type_genre:"Glossar enthalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing management"
Narrow search
Delete all filters
| 16 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Consumers
Kundenbindung
Markenführung
Marketingtheorie
Marktsegmentierung
Theory
Marketing
2
Marketing management
2
Marketing theory
2
Marketingmanagement
2
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Glossar enthalten
Lehrbuch
26
Textbook
23
Aufsatz im Buch
20
Book section
20
Article in journal
13
Aufsatz in Zeitschrift
13
Bibliografie enthalten
10
Bibliography included
10
Graue Literatur
10
Non-commercial literature
10
Case study
8
Fallstudie
8
Collection of articles of several authors
7
Hochschulschrift
7
Sammelwerk
7
Aufsatzsammlung
6
Thesis
5
Festschrift
4
Bibliografie
3
Conference proceedings
3
Konferenzschrift
3
Collection of articles written by one author
2
Glossary included
2
Handbook
2
Handbuch
2
Sammlung
2
Systematic review
2
Übersichtsarbeit
2
Arbeitspapier
1
Interview
1
Working Paper
1
more ...
less ...
Language
All
German
2
Author
All
Herrmann, Andreas
Belz, Christian
Diller, Hermann
Frömbling, Simone
McDonald, Malcolm
Meffert, Heribert
Opresnik, Marc Oliver
Sander, Matthias
Kotler, Philip
10
McCarthy, Edmund Jerome
9
Perreault, William D.
9
Armstrong, Gary
7
Cannon, Joseph P.
6
Keller, Kevin Lane
3
Saunders, John A.
3
Winer, Russell S.
3
Wong, Veronica
3
Assael, Henry
2
Boone, Louis E.
2
Dichtl, Erwin
2
Ferrell, Odies C.
2
Hörschgen, Hans
2
Kurtz, David L.
2
Nieschlag, Robert
2
Pride, William M.
2
Wahl, Jörg H. W.
2
Basteri, Cynthia Gendall
1
Best, Roger J.
1
Bruhn, Manfred
1
Clark, Brenda
1
Cohen, William A.
1
Dhar, Ravi
1
Dolan, Robert J.
1
Eckles, Robert W.
1
Franken, Birgit
1
Haas, Robert W.
1
Harris, Lloyd C.
1
Hehn, Patrick
1
Hollensen, Svend
1
Kleindl, Brad Alan
1
Kühn, Richard
1
Olbrich, Rainer
1
Olson, Jerry C.
1
Peter, Jerome Paul
1
Piercy, Nigel
1
Reedy, Joel
1
Scharf, Andreas
1
more ...
less ...
Institution
All
Pearson Deutschland GmbH
1
Published in...
All
Always learning
1
wi - Wirtschaft
1
wi wirtschaft
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing-Management : Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Opresnik, Marc Oliver
-
2017
-
15., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10011850131
Saved in:
2
Marketing-Management : Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Opresnik, Marc Oliver
-
2015
-
14., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10014009456
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->