//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Herrmann, Andreas"
~person:"Belz, Christian"
~person:"Diller, Hermann"
~person:"McDonald, Malcolm"
~person:"Quelch, John A."
~subject:"Consumer behaviour"
~subject:"Government"
~type_genre:"Case study"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing management"
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Government
Marketingmanagement
4
Marketing management
3
Arzneimittelmarkt
1
Competitive strategy
1
Consumer goods
1
Customer retention
1
Deutschland
1
Dienstleistungsmarketing
1
Germany
1
Impact assessment
1
International market entry
1
International marketing
1
Internationaler Markteintritt
1
Internationales Marketing
1
Konsumgüter
1
Kundenbindung
1
Marketing
1
Pharmaceutical industry
1
Pharmaceutical market
1
Pharmaindustrie
1
Regierung
1
Services marketing
1
USA
1
United States
1
Wettbewerbsstrategie
1
Wirkungsanalyse
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Case study
Article in journal
5
Aufsatz in Zeitschrift
5
Aufsatzsammlung
2
Collection of articles of several authors
2
Graue Literatur
2
Non-commercial literature
2
Sammelwerk
2
Aufsatz im Buch
1
Book section
1
Collection of articles written by one author
1
Fallstudie
1
Festschrift
1
Hochschulschrift
1
Interview
1
Sammlung
1
more ...
less ...
Language
All
English
1
Author
All
Herrmann, Andreas
Belz, Christian
Diller, Hermann
McDonald, Malcolm
Quelch, John A.
Carù, Antonella
2
Abuelmaatti, Aisha
1
Backhaus, Klaus
1
Bailey, Ainsworth Anthony
1
Bauer, Hans H.
1
Borghini, Stefania
1
Cao, Dongmei
1
Cavicchi, Alessio
1
Dietrichsen, Pierre
1
Ekmekçi, Aslı Küçükaslan
1
Erasmus, Elizabeth
1
Goffin, Keith
1
Golik Klanac, Nataša
1
Gupta, Suraksha
1
Hawkins, Del I.
1
Hawkins, Gay
1
Insch, Andrea
1
Jocz, Katherine E.
1
Kleiser, Susan Bardi
1
Koners, Ursula
1
Lemke, Fred
1
Martin, Kelly D.
1
Mothersbaugh, David L.
1
Mothersbaugh, Linda L.
1
Nuttavuthisit, Krittinee
1
Oswald, Laura R.
1
Peñaloza, Lisa
1
Phuong, Thanh Phung
1
Potter, Emily
1
Priemer, Verena
1
Priemer, Verena M.
1
Race, Kane
1
Rösger, Jürgen
1
Santini, Cristina
1
Smith, N. Craig
1
Tepe, Sultan
1
Tollin, Karin
1
Toma, Boris
1
Vaih-Baur, Christina
1
more ...
less ...
Published in...
All
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Government adoption of sales promotions : an initial appraisal
Quelch, John A.
;
Jocz, Katherine E.
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
2
,
pp. 189-203
Persistent link: https://www.econbiz.de/10008759851
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->