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person:"Herrmann, Andreas"
~person:"Belz, Christian"
~person:"Diller, Hermann"
~person:"McDonald, Malcolm"
~person:"Schneider, Willy"
~person:"Trogele, Ulrich"
~subject:"Marketingstrategie"
~subject:"Means-end-Theorie"
~type_genre:"Aufsatzsammlung"
~type_genre:"Case study"
~type_genre:"Collection of articles of several authors"
~type_genre:"Hochschulschrift"
~type_genre:"Sammlung"
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McMarketing : Einblicke in die Marketing-Strategie von McDonald's
Schneider, Willy
-
2015
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10010512164
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Nachfrageorientierte Produktgestaltung : ein Ansatz auf Basis der "means-end"-Theorie
Herrmann, Andreas
-
1996
Persistent link: https://www.econbiz.de/10000610473
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