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person:"Herrmann, Andreas"
~person:"Belz, Christian"
~person:"Fantapié Altobelli, Claudia"
~person:"McDonald, Malcolm"
~person:"Melewar, T. C."
~subject:"Higher education institution"
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Herrmann, Andreas
Belz, Christian
Fantapié Altobelli, Claudia
McDonald, Malcolm
Melewar, T. C.
Mogaji, Emmanuel
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European journal of marketing : EJM
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IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
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2
Export market orientation in universities : bridging the gap between export marketing and higher education
Asaad, Yousra
;
Melewar, T. C.
;
Cohen, Geraldine
- In:
The marketing review
14
(
2014
)
2
,
pp. 145-162
Persistent link: https://www.econbiz.de/10010417123
Saved in:
3
Universities and export market orientation : an exploratory study of UK post-92 universities
Asaad, Yousra
;
Melewar, T. C.
;
Cohen, Geraldine
; …
- In:
Marketing intelligence & planning
31
(
2013
)
7
,
pp. 838-856
Persistent link: https://www.econbiz.de/10010227489
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