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person:"Herrmann, Andreas"
~person:"Della Lena, Sebastiano"
~person:"Hammann, Peter"
~subject:"Behavioral economics"
~type_genre:"Article in journal"
~type_genre:"Bibliography included"
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Herrmann, Andreas
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Journal of retailing and consumer services
1
Marketing : ZFP ; journal of research and management
1
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ECONIS (ZBW)
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Why do consumers prefer one brand over another? : the economics and sociology of brand competitiveness
Della Lena, Sebastiano
;
Timming, Andrew R.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364496
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2
Wenn Käufer auch verkaufen : preispolitische Implikationen der "prospect"-Theorie
Herrmann, Andreas
- In:
Marketing : ZFP ; journal of research and management
19
(
1997
)
1
,
pp. 5-14
Persistent link: https://www.econbiz.de/10001217425
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