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person:"Herrmann, Andreas"
~person:"Diller, Hermann"
~person:"Sheth, Jagdish N."
~person:"Tesar, George"
~subject:"Rajan Varadarajan"
~type_genre:"Collection of articles of several authors"
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Search: subject_exact:"Marketingstrategie"
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Rajan Varadarajan
Marketing management
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Marketingmanagement
24
Deutschland
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Germany
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Marketing theory
5
Marketingtheorie
5
Consumer behaviour
4
Konsumentenverhalten
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Marketing
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Strategisches Management
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Theorie
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Theory
4
Market research
3
Marktforschung
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Strategic management
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Welt
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World
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Africa
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Afrika
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Bundling strategy
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Dienstleistungsmarketing
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International marketing
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Internationales Marketing
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Kongress
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Leistungsbündel
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Marketingstrategie
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Scientific method
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Services marketing
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USA
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United States
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Wissenschaftliche Methode
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29.03.1996
1
Beziehungsmarketing
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Branche
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Competitive strategy
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Computer-assisted marketing
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Customer journey
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Data protection
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Datenschutz
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Collection of articles of several authors
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Herrmann, Andreas
Diller, Hermann
Sheth, Jagdish N.
Tesar, George
Varadarajan, Rajan
4
Bharadwaj, Sundar
1
Cunningham, Peggy
1
Hult, G. Tomas M.
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Sridhar, Srihari
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Legends in strategic marketing
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ECONIS (ZBW)
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Strategic marketing and strategic management
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803896
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2
Strategic marketing and innovation
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803913
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3
Strategy and performance
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803914
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4
Inter-organizational cooperation and interactive marketing
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803915
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