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person:"Herrmann, Andreas"
~person:"Hartley, Steven W."
~person:"Hinson, Robert"
~person:"Peter, Jerome Paul"
~person:"Wiedmann, Klaus-Peter"
~type_genre:"Working Paper"
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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Risikokommunikation als Problemfeld des strategischen Marketing : theoretische Grundlagen, Gestaltungsperspektiven und Fallstudien
Ries, Klaus W.
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Wiedmann, Klaus-Peter
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1991
Persistent link: https://www.econbiz.de/10013416556
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Strategisches Ökologiemarketing umwelt- und verbraucherpolitischer Organisationen
Wiedmann, Klaus-Peter
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1988
Persistent link: https://www.econbiz.de/10000083884
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