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person:"Herrmann, Andreas"
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Search: subject_exact:"Marketing management"
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Marketing management
17
Marketingmanagement
17
Theorie
12
Theory
12
Deutschland
5
Germany
5
Market research
5
Marktforschung
5
Beziehungsmarketing
3
Consumer behaviour
3
Konsumentenverhalten
3
Preismanagement
3
Pricing strategy
3
Relationship marketing
3
Product design
2
Product management
2
Product quality
2
Produktgestaltung
2
Produktmanagement
2
Produktqualität
2
USA
2
United States
2
Automotive industry
1
Behavioral economics
1
Branche
1
Brand image
1
Brand management
1
Bundling strategy
1
Business process management
1
Communication
1
Confidence
1
Consumers
1
Controlling
1
Customer journey
1
Decision
1
Decision tree
1
E-commerce
1
Economic sector
1
Electronic Commerce
1
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Article
10
Book / Working Paper
7
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10
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10
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4
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3
Sammelwerk
3
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3
Hochschulschrift
2
Aufsatzsammlung
1
Bibliografie enthalten
1
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1
Collection of articles written by one author
1
Graue Literatur
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Handbook
1
Handbuch
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Non-commercial literature
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Language
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German
14
English
3
Author
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Herrmann, Andreas
Kotler, Philip
118
Bruhn, Manfred
104
Homburg, Christian
78
Meffert, Heribert
73
Pepels, Werner
57
Keller, Kevin Lane
44
Sheth, Jagdish N.
41
Kirchgeorg, Manfred
38
Kumar, V.
38
Tomczak, Torsten
38
Backhaus, Klaus
36
Esch, Franz-Rudolf
34
Kleinaltenkamp, Michael
33
Wiedmann, Klaus-Peter
33
Bauer, Hans H.
32
Kitchen, Philip J.
32
Albers, Sönke
30
Piercy, Nigel
29
Vrontis, Demetris
29
Kerin, Roger A.
27
Berndt, Ralph
26
Burmann, Christoph
25
Kuß, Alfred
25
McDonald, Malcolm
25
Peter, Jerome Paul
25
Diller, Hermann
24
Fritz, Wolfgang
24
O'Cass, Aron
24
Reinecke, Sven
24
Belz, Christian
23
Melewar, T. C.
22
Schultz, Don E.
22
Varadarajan, Rajan
22
Ahlert, Dieter
21
Armstrong, Gary
21
Balmer, John M. T.
21
Fantapié Altobelli, Claudia
21
Hartley, Steven W.
21
Hinson, Robert
21
Kotabe, Masaaki
21
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Journal of business economics : JBE
3
Lehrbuch
2
Marketing : ZFP ; journal of research and management
2
Gabler-Lehrbuch
1
Harvard business review : HBR
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Marktforschung & Management : M & M ; Zeitschrift für marktorientierte Unternehmenspolitik
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Zeitschrift für Planung : ZP
1
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ECONIS (ZBW)
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