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person:"Hinterhuber, Hans H."
type_genre:"Aufsatzsammlung"
~isPartOf:"Technischer Vertrieb"
~person:"Kleinaltenkamp, Michael"
~subject:"Preismanagement"
~type_genre:"Sammelwerk"
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Preismanagement
Investitionsgütermarketing
5
Lieferantenmanagement
5
Supplier relationship management
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Theorie
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Theory
5
Marketingmanagement
4
B-to-B-Marketing
3
Business-to-business marketing
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Direktmarketing
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Marketing management
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Beschaffung
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Betriebliche Wertschöpfung
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Competitive strategy
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International marketing
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Internationales Marketing
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Market segmentation
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Marktsegmentierung
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Procurement
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Strategic management
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Strategisches Management
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Value creation
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Wettbewerbsstrategie
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Beziehungsmanagement
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Beziehungsmarketing
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Business-to-Business-Marketing
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Customer service
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Inter-firm cooperation
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Kundenmanagement
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Kundenservice
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Physical distribution
1
Pricing strategy
1
Product management
1
Produktmanagement
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Relationship marketing
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Sales promotion
1
Unternehmenskooperation
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Verkaufsförderung
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Vertrieb
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Aufsatzsammlung
Sammelwerk
Collection of articles of several authors
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German
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Hinterhuber, Hans H.
Kleinaltenkamp, Michael
Plinke, Wulff
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Technischer Vertrieb
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ECONIS (ZBW)
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Markt- und Produktmanagement : die Instrumente des technischen Vertriebs
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10000667810
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