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person:"Homburg, Christian"
~accessRights:"restricted"
~person:"Menon, Ajay"
~subject:"Customer value"
~subject:"Kundenwert"
~subject:"Product management"
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Kundenwert
Product management
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Homburg, Christian
Menon, Ajay
Kleinaltenkamp, Michael
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Industrial marketing management : the international journal for industrial and high-tech firms
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Addressing a product management's orphan : how to externally implement product eliminations in a B2B setting
Prigge, Jana-Kristin
;
Homburg, Christian
;
Fürst, Andreas
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 56-73
Persistent link: https://www.econbiz.de/10011822115
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