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person:"Homburg, Christian"
~isPartOf:"Journal of the Academy of Marketing Science"
~language:"eng"
~subject:"Deutschland"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Lieferantenmanagement
3
Supplier relationship management
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Customer satisfaction
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Kundenzufriedenheit
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B-to-B-Marketing
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Bright side
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Homburg, Christian
Beitelspacher, Lauren Skinner
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Grewal, Dhruv
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Griffith, Denni Arli
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Journal of the Academy of Marketing Science
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
4
Journal of business research : JBR
1
Journal of international marketing
1
Journal of marketing
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Kompetenz in Wissenschaft & Management
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ECONIS (ZBW)
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Delusive perception : antecedents and consequences of salespeople's misperception of customer commitment
Homburg, Christian
;
Bornemann, Torsten
;
Kretzer, Max
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10010345196
Saved in:
2
A customer perspective on product eliminations : how the removal of products affects customers and business relationships
Homburg, Christian
;
Fürst, Andreas
;
Prigge, Jana-Kristin
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
5
,
pp. 531-549
Persistent link: https://www.econbiz.de/10008746859
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