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person:"Homburg, Christian"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Menon, Ajay"
~person:"Tecklenburg, Tim"
~subject:"Befragung"
~subject:"Customer value"
~subject:"Kundenwert"
~subject:"Marketing-Mix"
~subject:"Preismanagement"
~subject:"Product management"
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Journal of the Academy of Marketing Science
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Industrial marketing management : the international journal for industrial and high-tech firms
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A customer perspective on product eliminations : how the removal of products affects customers and business relationships
Homburg, Christian
;
Fürst, Andreas
;
Prigge, Jana-Kristin
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
5
,
pp. 531-549
Persistent link: https://www.econbiz.de/10008746859
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