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person:"Homburg, Christian"
~isPartOf:"Reihe: Management-Know-how / M : praxisnah und aktuell"
~person:"Menon, Ajay"
~person:"Tecklenburg, Tim"
~subject:"Befragung"
~subject:"Customer value"
~subject:"Kundenwert"
~subject:"Marketing-Mix"
~subject:"Product management"
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Befragung
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Lieferantenmanagement
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Customer satisfaction
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Deutschland
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Homburg, Christian
Menon, Ajay
Tecklenburg, Tim
Schnurr, Phoebe
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Reihe: Management-Know-how / M : praxisnah und aktuell
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
Die Betriebswirtschaft : DBW
1
Gabler Edition Wissenschaft / Kundenmanagement & Electronic Commerce
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of the Academy of Marketing Science
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Was ist Kundenwert?
Homburg, Christian
;
Schnurr, Phoebe
-
1999
Persistent link: https://www.econbiz.de/10013430867
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