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person:"Homburg, Christian"
~language:"eng"
~person:"Brown, Brian P."
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Supplier relationship management"
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Konsumentenverhalten
Lieferantenmanagement
27
Supplier relationship management
27
Beziehungsmarketing
10
Relationship marketing
10
Business-to-business marketing
8
Deutschland
8
Germany
8
B-to-B-Marketing
7
Marketing management
7
Marketingmanagement
7
Consumer behaviour
6
Customer satisfaction
6
Kundenzufriedenheit
6
Estimation
5
Schätzung
5
Theorie
4
Theory
4
Advertising
3
Brand image
3
Brand management
3
Markenführung
3
Markenimage
3
Perception
3
Product management
3
Produktmanagement
3
Salespeople
3
Verkaufspersonal
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Wahrnehmung
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Werbung
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Arbeitszufriedenheit
2
B2B advertising
2
Brand
2
Business-to-business
2
Comparison
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Cultural identity
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Customer value
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Firm performance
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International marketing
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Internationales Marketing
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Homburg, Christian
Brown, Brian P.
Casidy, Riza
5
Mohan, Mayoor
5
Schlippenbach, Vanessa von
5
Bandulet, Martin
4
Morasch, Karl
4
Mostert, Pierre
4
Nyadzayo, Munyaradzi W.
4
Wangenheim, Florian von
4
Alpert, Frank
3
Aspara, Jaakko
3
Balaji, M. S.
3
Chambolle, Claire
3
Keränen, Joona
3
Lemon, Katherine N.
3
Mattila, Anna S.
3
Paesbrugghe, Bert
3
Rangarajan, Deva
3
Aarikka-Stenroos, Leena
2
Abbati, Alfred Henry
2
Ackermann, Sebastian
2
Aggarwal, Himanshu
2
Ahmad, Bilal
2
Allain, Marie-Laure
2
Anaza, Nwamaka A.
2
Avignon, Rémi
2
Babakus, Emin
2
Bayón, Tomás
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Bilgihan, Anil
2
Broyles, S. Allen
2
Bruhn, Manfred
2
Bu, Huimei
2
Bush, Alan J.
2
Calantone, Roger J.
2
Caprice, Stéphane
2
Centeno, Edgar
2
Chen, Jing
2
Cheng, T. C. E.
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Chocarro, Raquel
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
2
Journal of marketing
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
6
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1
The benefits of meeting buyer privacy expectations across information, time, and space dimensions
Swani, Kunal
;
Milne, George R.
;
Brown, Brian P.
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 14-26
Persistent link: https://www.econbiz.de/10014334339
Saved in:
2
Perceived globalness and localness in B2B brands : a co-branding perspective
Mohan, Mayoor
;
Brown, Brian P.
;
Sichtmann, Christina
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 59-70
Persistent link: https://www.econbiz.de/10011887285
Saved in:
3
Partitioned pricing, price fairness perceptions, and the moderating effects of brand relationships in SME business markets
Ferguson, Jodie L.
;
Brown, Brian P.
;
Johnston, Wesley J.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 80-92
Persistent link: https://www.econbiz.de/10011645485
Saved in:
4
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
5
Delusive perception : antecedents and consequences of salespeople's misperception of customer commitment
Homburg, Christian
;
Bornemann, Torsten
;
Kretzer, Max
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10010345196
Saved in:
6
Internal and external price search in industrial buying : the moderating role of customer satisfaction
Homburg, Christian
;
Allmann, Jan
;
Klarmann, Martin
- In:
Journal of business research : JBR
67
(
2014
)
8
,
pp. 1581-1588
Persistent link: https://www.econbiz.de/10010379260
Saved in:
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